Downtown Banner Program
The Downtown Banner Program managed by the Downtown Community Alliance. This program schedules and approves banners for placement at nearly 350 sites throughout downtown. If you have questions or concerns, please contact Amy Lego at the Downtown Community Alliance at 515-286-4962, or email.
To Apply
Complete APPLICATION FORM or contact Amy Lego at the Downtown Community Alliance: 700 Locust St., Suite 100, Des Moines, IA 50309. Telephone: 515.286.4962. Fax: 515.243.6684. Email: alego@downtowndesmoines.com
New applications and/or new designs must include artwork.
Review and Acceptance
The Downtown Community Alliance gets City Council approval for design applications. Allow six weeks for review and action on new applications and proposed new designs.
The Downtown Banner Program is available to non-profit organizations or to for-profit organizations when poles are available in front of property owned by the for-profit organization. An exception may be made for downtown companies celebrating anniversaries.
Scheduling and Placements
Contracts are negotiated initially by first right of refusal for the previous year, and secondly on a first come, first served basis subject to approval of banner design by the City Council, availability of banner strength poles, and in accordance with the City of Des Moines regulations and Downtown Community Alliance banner policy.
Downtown Community Alliance controls the final placement of all banners.
Approved applicants are required to sign a Hold Harmless Agreement to reserve pole locations.
Less than 10 poles will not be scheduled.
Operations
Downtown Community Alliance facilitates the installation and removal of banners during the first 10 days of each month. Banners will ONLY be installed and removed at the start of each month.
Banners will be installed for a maximum of 30 days (with a 10 day grace period), unless otherwise arranged.
When banners are scheduled for annual display (such as the Iowa State Fair), Downtown Community Alliance facilitates storage of the banners. Inventory is taken once a year.
New banners need to be produced by our exclusive vendor. They produce the quality of banner we expect.
Program Timeline*
1. Complete and submit application 8 weeks prior to installation date – April 1st
2. Sign and fax Hold Harmless Agreement 6 weeks prior to installation date – April 14th
3.Email DCA a pdf file of the banner design for City Council approval six weeks prior to installation date – April 15. This is contingent on when City Council meetings are scheduled
4. Send the banner art specs four weeks prior to installation date – May 1
5.Proof sent two weeks prior to installation date – May 14
6. Banners installed, Requested installation date – June 1
7. Invoice sent two weeks after installation date – June 14
* Dates above are based on June installation and rental. Adjust the dates according to your requested installation month.
Complete program information, costs and banner specs can be found here.
Skywalk Advertising
CityLights USA handles all skywalk advertising opportunities in the Downtown skywalks. Call Joel at 612-339-6875.

