There are nearly 350 pole sites in downtown Des Moines, from 16th Street on the west to East Sixth Street in the East Village. There are also poles along Fifth Avenue and Eighth Street from Locust Street to the Center Street Park and Ride.
Locations (click below for PDF):

West of the River (Large Banners)

East Locust Street Banners

Western Gateway Banners

Court Avenue/4th Street Banners
Downtown Banner Program
Welcome to the Downtown Banner Program managed by the Downtown Community Alliance. This program schedules and approves banners for placement at nearly 350 sites throughout downtown. If you have questions or concerns, please contact Amy Lego at the Downtown Community Alliance at 515.286.4962, or email.
- Complete APPLICATION FORM or contact Amy Lego at the Downtown Community Alliance: 700 Locust St., Suite 100, Des Moines, IA 50309. Telephone: 515.286.4962. Fax: 515.243.6684. Email: alego@downtowndesmoines.com
- New applications and/or new designs must include artwork.
- The Downtown Community Alliance gets City Council approval for design applications. Allow six weeks for review and action on new applications and proposed new designs.
- The Downtown Banner Program is available to non-profit organizations or to for-profit organizations when poles are available in front of property owned by the for-profit organization. An exception may be made for downtown companies celebrating anniversaries.
- Contracts are negotiated initially by first right of refusal for the previous year, and secondly on a first come, first served basis subject to approval of banner design by the City Council, availability of banner strength poles, and in accordance with the City of Des Moines regulations and Downtown Community Alliance banner policy.
- Downtown Community Alliance controls the final placement of all banners.
- Approved applicants are required to sign a Hold Harmless Agreement to reserve pole locations.
- Less than 10 poles will not be scheduled.
- Downtown Community Alliance facilitates the installation and removal of banners during the first 10 days of each month. Banners will ONLY be installed and removed at the start of each month.
- Banners will be installed for a maximum of 30 days (with a 10 day grace period), unless otherwise arranged.
- When banners are scheduled for annual display (such as the Iowa State Fair), Downtown Community Alliance facilitates storage of the banners. Inventory is taken once a year.
- New banners need to be produced by our exclusive vendor. They produce the quality of banner we expect .
Program Timeline*
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1. |
Complete and submit application |
8 weeks prior to installation date – April 1st |
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2. |
Sign and fax Hold Harmless Agreement |
6 weeks prior to installation date – April 14th |
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3. |
Email DCA a pdf file of the banner design for City Council approval |
6 weeks prior to installation date – April 15th |
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4. |
Send the banner art specs |
4 weeks prior to installation date – May 1st |
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5. |
Proof sent |
2 weeks prior to installation date – May 14th |
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6. |
Banners installed |
Requested installation date – June 1st |
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7. |
Invoice sent |
2 weeks after installation date – June 14th |
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* Dates above are based on June installation and rental. Adjust the dates according to your requested installation month. |
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Pole Rental Rates (subject to change)
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Monthly Rental |
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# of poles |
1 month |
2 months |
3 months |
4 months |
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1 to 15 |
$750 |
$900 |
$1,000 |
$1,300 |
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16 to 30 |
$1,400 |
$1,800 |
$2,300 |
$2,700 |
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31 to 45 |
$2,200 |
$2,700 |
$3,400 |
$4,000 |
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46 to 60 |
$2,900 |
$3,600 |
$4,500 |
$5,400 |
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61 to 75 |
$3,600 |
$4,600 |
$5,700 |
$6,700 |
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76 to 90 |
$4,300 |
$5,500 |
$6,800 |
$8,100 |
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91 to 115 |
$5,500 |
$7,000 |
$8,700 |
$10,300 |
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Annual Rental |
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# of poles |
Same banner |
1 banner |
2 banner |
3 banner |
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1 to 15 |
$3,000 |
$3,400 |
$3,800 |
$4,300 |
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16 to 30 |
$5,900 |
$6,800 |
$7,700 |
$8,500 |
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31 to 45 |
$8,900 |
$10,200 |
$11,500 |
$12,800 |
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46 to 60 |
$11,800 |
$13,600 |
$15,300 |
$17,100 |
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61 to 75 |
$14,800 |
$17,000 |
$19,200 |
$21,400 |
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76 to 90 |
$17,700 |
$20,400 |
$23,000 |
$25,600 |
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91 to 115 |
$22,600 |
$26,000 |
$29,400 |
$32,800 |
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There is an additional charge of $250 for installation on a specific date (with 1 month notice).
*These changes are based on consecutive months using the same pole locations. |
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Banner Production (subject to change)
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Banner size |
Cost per pole |
What you get |
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2.5' x 8' |
$190 |
Two double-sided banners per pole |
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2' x 6' |
$120 |
Two single-sided banners per pole |
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18" X 40" |
$140 |
Two double-sided banners per pole |
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28" x 99" |
$120 |
One double-sided banner per pole |
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18" X 40" |
$140 |
Two double-sided banners per pole |
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Set-up = $50 per design |
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Banner Locations map >
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Area and street |
Banner size |
Grommets |
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West of the River (majority of the poles in the program) |
2.5' x 8' |
4 |
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East of the River (East Locust) |
2' x 6' |
8 |
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West of the River (New poles) |
1.5' x 3' |
4 |
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West of the River (New poles) |
28" x 99" |
4 |
| West of the River (New poles) Locust Street -- 13th to 10th |
1.5' x 3' |
The newer poles are available to rent for a minimum of three months. They cannot be reserved for less than three months.
Art Specs
- Text converted into outlines or paths.
- EPS format.
- In proportion to full size.
- All files must be at least quarter scale.
- Specify PMS #'s.
- UNLIMITED COLOR
The artwork can be uploaded to the FTP site.
Site: www.neelybanners.com
Password: banners
The instructions for using the FTP will be seen as soon as you enter the site. By clicking on the Art Work Transfer link at the bottom of the page for the first time the page requires some setup for some users that could be different for each system (PC, Mac), Browser (Explorer, Netscape, etc.) but it will work with most all of them.
This is a JAVA application and it will need to be active to use the service. If you don’t have it or it is an older version, the link to install the service free is on the page.
Please let Amy Lego know when the artwork will be sent to the producer. Email Amy a small pdf or jpeg (< 1 MB) to submit to City Council for approval.
Contact:
Amy Lego
Downtown Community Alliance
700 Locust Street, Suite 100
Des Moines, IA 50309
515.286.4962
515.243.6684 FAX
alego@downtowndesmoines.com



