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Celebrate a Family-Friendly New Year at GuideOne ImaginEve!

Des Moines' biggest New Year's Eve party for kids is 4 to 8 p.m. on Dec. 31

GuideOne Insurance, along with the Downtown Community Alliance, invites families to celebrate the New Year at Des Moines’ biggest New Year’s Eve party for kids – GuideOne ImaginEve! on Saturday, Dec. 31, 2016. The event will take place from 4 to 8 p.m. at Hy-Vee Hall, 733 Third St. in Downtown Des Moines. Kids and families can enjoy a countdown to the New Year with a Times Square-like confetti drop at 8 p.m. The evening will wrap up with a fireworks show at 8:15 p.m.

The free event features inflatable slides and bounce houses, live children’s entertainment, carnival games with prizes, costumed characters, a Toddler Zone, dancers and a Tween Zone for children ages 10 and up. This one-of-a-kind event encourages family members of all ages to enjoy New Year’s Eve in a safe, responsible way and participate in a wide variety of activities. All children must be accompanied by an adult.

Free event parking is available in the surface lot at 5th Street and Crocker Street and in the Park and Ride Garage at 7th Street and Crocker Street. Metered parking is available on surrounding streets and is free all day. Please note: Due to construction, skywalks connecting to the Iowa Events Center are closed. See additional information on the Downtown Community Alliance “Skywalks” page.

GuideOne ImaginEve! is produced by the Downtown Community Alliance and sponsored by GuideOne Insurance, The Des Moines Register, WHO-TV 13, More104, Praise 940 AM MidAmerican Energy and Casey’s General Stores. The Downtown Community Alliance is a pillar of the Greater Des Moines Partnership.

For more information visit ImaginEve.org. Media inquiries may be directed to Sophia S. Ahmad at (515) 286-4919. Volunteer opportunities are also available by contacting Marti Payseur at (515) 286-4946.


About the Downtown Community Alliance
The Downtown Community Alliance (DCA), part of the Greater Des Moines Partnership, cultivates a shared vision for Downtown Des Moines through leadership, initiative, advocacy, partnerships and shared solutions. As part of its dedication to cultivating a vibrant Downtown Des Moines core, the DCA produces events that promote Downtown and enhance the quality of life and economic vitality of our community. Visit DowntownDesMoines.com for more information.

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